Does Your Law Firm Have a Blog?
Does your law firm have a law blog? Chances are, you do. But one question you should ask is, "When did you last update it?" Did you know that for strong SEO (Search Engine Optimization), having a law blog that is updated on a rolling basis helps it stand out in search results? If your law blog has been sitting stagnant for some time, it may be time to revive it.
The problem that many small law firms and solo attorneys face is the fact that they just don't have time to devote to their blogs. Many larger law firms outsource their legal writing to third parties rather than pay their attorneys to write. Sadly, many of the companies that law firms outsource to once again outsource their work to sites like Upwork. As a result, many law firms end up with content that isn't written by lawyers or even by those with a background in law.
Small Law Firms Benefit the Most from Having Up-to-Date Legal Blogs
When it comes to advertising, having a law blog is critical. This is because would-be clients often conduct a lot of their initial research themselves before they hire an attorney. In fact, many people who are in accidents or dealing with criminal matters are distrustful of attorneys. Many have been on the wrong side of the law and do not understand how law firms operate. Those who have been in an accident may not know about contingency fees or that they don't always have to pay upfront.
Having a law firm website can help put information in the hands of those searching for an attorney. It can also help you stand out from firms that do not have legal websites. Having a law blog is one of the top methods for bringing in clients. Yet, for the law firm's site to rank high on Google, the blog itself must be updated regularly.
Google and other search engines penalize websites that they see as "dead." A dead website is one that has not been updated in some time. The easiest way to update your website is by publishing a blog entry from time to time. It shows search engines that your site is alive and relevant.
SEO and Law Firm Blogs: Why Regular Updates Matter
Large law firms are always updating their websites, as their advertising teams are well aware of how Search Engine Optimization works. Yet, even if a firm is large and powerful, it doesn't mean that its articles will always rank at the top for the city and state you are in.
One powerful method for attracting legal clients is to corner the market in a specific area. Having articles that rank on the top page of Google is a sure-fire way to attract clients to your firm. Even a small or solo firm can achieve this.
As a writer for legal websites and blogs, I have noticed that many large law firms do not necessarily have articles that tick all the boxes for strong SEO. Their articles may be out of date, too short, lacking the information people search for, or missing strong keywords. On the other hand, unnatural language and keyword stuffing can cause Google to penalize articles. Having someone who is adept in SEO is key to getting your firm's website seen.
Do Not Hesitate To Contact Me To Build Your Law Firm's Presence!
If you are looking for someone to write your law blog and provide value to your firm—value that will pay for itself many times over—please contact me. I have helped law firms throughout the United States build their online presence, and I can help you too!
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